US FESTIVAL

 

Welcome to the

US Festival Career & Technology Exposition


From the 1982 US Festival Career & Technology Exposition

 New worlds of computer, communications and music featured in the tent show.  

            The ‘US’ Festival is not the first exposition to take an optimistic view of the future. People have been gathering to see the mechanically marvelous since the first days of the industrial tide.  

            There are times, particularly in the depressed years following a brutal war, when technological leaps forward are not viewed with overwhelming trust. Then, without any official salute, populations find themselves embracing the inventor’s advances. In the ‘US’ Festival’s Tech Expo you will find those who are caught up in this world, and glad of it. For it is the world of human possibilities.  

            The ‘US’ Festival will not be leaving behind an Eiffel Tower, Crystal Palace or monument of the type that once serves as frontpieces to the European expositions. But there will be tall, striped tents gracing the Festival grounds and featured in them will be, during daylight hours, exhibitions on computing, energy alternatives and communications.

             An afternoon stroller could stop by for the entertainment, or to get in on the Ground Floor of Something Big. Musicians will be especially intrigued by the Saturday showcase on Computer Synthesizers, where speakers like inventor Robert Moog and musician Herbie Hancock will demonstrate the world of rare sound. On Friday and Sunday, there will be appearing a wide range of guests, and the daytime wanderer will want to hear what’s happening in the arenas of word processing, biomedical research, database systems and artificial intelligence. Exhibits abound. Check tents for precise times.  

            “The idea is to pay homage to those who use their creative genius towards positive ends,” said UNUSON’s Adrienne Hutchinson. “And almost all are group efforts. That’s a key point: sharing ideas, encouraging curiosity, keeping each other aware of what’s being done and how.”  

            Accordingly, there will be exhibits not only by companies, but by the “home brew” folks and the user groups. There will be displays of technology created for creation’s sake, and technology not yet available.

            Home brew competitors will have their own competition. Experts will judge their creations of originality, complexity, sophistication and, where appropriate, matters of cost, utility and human engineering. Specific categories include games, graphics, music systems, educational aids, biomedical, business, word processing, telecommunications, artificial intelligence, database systems and, ever unavoidable, taxes.  

          One need not be a computer whiz kid to have fun at this festival. Steven Wozniak, whose personal relationship with the Apple II computer eventually made this festival possible, is the first to admit it. “We don’t expect 100% of you to go see any of this festival,” he said. “We are not pushing it. You don’t have to walk through the Tech Expo to get to the concert area. I’m around a lot of technical people, and doggone, many of them are coming mainly for the music, too.”  

            The layperson is invited to see how technology will affect their life. “The emphasis is not on how the computers are made,” said Adrienne Hutchinson, “but on what you can do with them once you get them home. Can it figure out your budget and taxes and bills? Can it play games? Make graphics? Teach your kids to read?”  

            This is the first time that this type of event was joined to a music festival. Apart from computer music, just exactly how does technology fit in with music to make a festival?  

            Ms. Hutchinson said: “We hope to point out to what degree computing is entertainment.”  

            Mr. Wozniak concurred. “Many of us who are now making significant contributions to our technology, society and culture, grew up during the 1960s and early 70s. We grew up with the notion that we could combine work with play and entertainment with productivity, and with the idea that working together for mutual benefit was better than working alone.”  

            It is the hope that someone strolling through the Tech Expo will suddenly stand alongside the citizen of an earlier day who saw their first light bulb, sewing machine or harvesting combine. The thoughts that stormed through the minds of the 19th century citizen who gave witness to the stunning technological feats (and who then imagined for himself a new place in the world) are still there to be thought. The Tech Expos of the past might not have pushed forth the music with 80,000 watt, digital delay sound towers, but there was the orchestra in the band shell (and once, it should be remembered, in Washington , D.C. there were 10,000 men hammering anvils in an unforgettable performance of “The Anvil Chorus.”)  

            Patrons of the festival are advised not to be leery about poking around in those tents. It might be the place to identify one’s place in the future, or see how the human race can be drawn together by human thought.


 Other Events in the Tents

             Wander from the music festival and you will find plenty.

             Over in the tent holding the E.T. MUSEUM are a load of high technology movie props, including E.T., straight from the movie, and Yoda from Empire Strikes Back, Tron and the Dragonslayer model. Also housed in the museum will be hi-tech and old-tech items, such as ancient mechanical computers, a crystal radio set, Tesla radio transmitters. Alongside will be the modern counterparts, plus state-of-the-art flat screen televisions, portable computers, portable satellite receivers, a micro system and a home laser disk.

            Strolling around the festival, you will see an enormous, inflated dome, 60-feet across, resembling a starship. This is the SENSONICS THEATRE, a state-of-the-art environmental experiment for hi-tech artists to show their sound/light creations.  

            Organized by Allan Lundell and Michael Kelley, the theatre offers a dynamic experience to take the viewer on a multi-dimensional flight never before possible. The theatre uses a dome as a parabolic reflector for eight channels of discrete sound, creating 3-dimensional sound/space. Four 25-foot video images projected on the inside surface of the dome create the visual experience of flight.  

            Meanwhile, spiraling subsonic sounds are created by special woofers, giving the particular pants a feeling of lifting off into another dimension. Accompanying music will be led by Todd Rundgren, Ron Hayes, Crystal, and Infinity International.

             Each 22-minute ride will carry 200 passengers.    


Speakers

 

Ellen Lapham

Alpha Syntauri

3506 Waverly

Palo Alto , CA 94306

 

Ellen will concentrate on the alternative use of the Apple II computer with the alphaSyntauri system. She will discuss the way to creatively produce different sound effects, recording techniques, liver performance and music theory.

 

Ken Silvamann

Apple Orchard Magazine

910A Georgie Street

Santa Clara , CA 95050

 

One of the original members of the San Francisco Apple Core Users Group, Ken will examine the impact of user groups on individual and industry computer use. Ken is currently the president of International Apple Core, a federation of Apple users from all over the world. Ken has creatively entitled his speech, “The First Us.”

 

Dr. Paul Arnetta

Alexander Grant & Co.

64 Prudential Plaza

Chicago , Illinois

 

Dr. Arnetta will discuss the impact of microcomputers on personal decision making, company management and natural resource use. A senior consultant for his company, Mr. Arnetta helps companies develop management programs.

 

Stewart Brand

CoEvolution Quarterly

P.O. Box 428

Sausalito , California

 

Mr. Brand is best known as the editor and publisher of the Whole Earth Catalogue. He has led many lives, with stopovers at Stanford University (where he was a student of Aldous Huxley), the U.S. Army (paratrooper, Pentagon photographer), “The Bus” (on which he, Ken Kesey & The Merry Pranksters rode America in the 1960s); publishing offices; Governor Brown’s office, where he was paused to give advice. Currently a self-described “Whimpie office worker,” Brand heads up the CoEvolution Quarterly and has just started a school called Uncommon Courtesy. It is a dedicated to “making doing good so much better.” Mr. Brand will speak; and he will definitely know whereof he speaks.

   

Leigh Zeitz

Computer Age

5737 Magnolia Avenue, Apartment 15

Whittier , CA

 

An educator for six years, Leigh is presently the Educational Editor of Personal Computer Age: The Journal for the IBM Personal Computer User. Leigh will be speaking on “Microcomputing in Education: The Future is Here,” and will take a close look at the effectiveness and ultimate results of microcomputing in education. Is it beneficial for our students? And, if so, how can we best implement microcomputers to expand the educational experience.

 

Mark Dubois

401 San Miguel Way

Sacramento , CA 95814

 

Mark Dubois is the president of “Friends of the River” and has been actively involved in water conservation efforts for several years. Mark will focus on the importance of  “Us” working together to protect what remains of our last rivers and how to use our precious water resources more efficiently.

 

Susan Blanc

Alternative Energy Collective

5829 Adeline

Oakland , CA 94608

 

Susan Blanc is the operations manager for the Alternative Energy Collective, a community energy group. She is involved in educating and providing professional services in the area of community energy self-reliance.

 

Liza Loop

Loop Center, Inc.

3781 Starr King Circle

Palo Alto , CA 94306

 

Liza Loop will cover the futurist issue: “Classroom of the Future.” Liza, the president and founder of the Loop Center . She is the technical coordinator of Computer Town USA and author of several manuals for microcomputing including Atari’s 800 manual. She will be sharing her overview of microcomputing and educating.

   

Ken Widelitz

10629 East Borne

Los Angeles , CA 90024

 

Ken is a microcomputing consultant, financial analyst and attorney. Ken will cover the legal aspects of software copywriting and piracy. He will be discussing basic knowledge of software laws which will help individuals make intelligent business decisions and will prevent them from making costly legal mistakes.

 

Stan Kent

Delta Vee, Inc.

3033 Moorpark Avenue Suite 27

San Jose , CA 95128

 

After receiving his bachelors and masters degrees in Astronautics from Stanford University , Stan went to work on space craft design for major aerospace companies including Lockheed. He is the founder and current president of Delta Vee, a non-profit scientific research corporation. In joint venture with OMNI magazine, Stan’s media presentation will explore the diversity of careers available in the space age and how microcomputing plays an important role.

 

Ken Hadermann

Professional Commuication Designs

P.O. Box 9188

Santa Rosa , CA 95405

 

Ken has been involved in communicating design for seven years, representing such corporations as Harris Communications. His areas of specialization include land, mobile and earth stations. Ken will outline how our private telephone lines will be the link-up to various networking possibilities of the future.

 

 


The Exhibitors

A.P.P.L.E.

304 Main Ave #30 , Renton , Wa .

206-271-4514

A.P.P.L.E. is the world’s largest Apple computer user group, publishers of the monthly journal called A.P.P.L.E. which is provided free to members.

 

Apple Computer, Inc.

20525 Mariani Ave. , Cupertino , Ca. 95014

Apple Computer Company is demonstrating advanced personal computer systems for consumer and educational applications, featuring the alpha-Syntauri music synthesizer, the graphics tablet design system, and programs for word processing, entertainment and education applications.

 

Atari Inc. Home Computer Division

1399 Moffett Park Dr., Sunnyvale , Ca.

408-743-4801

 

California Homegrower’s Assocication

P.O. Box 628 , Fairfax , Ca. 94930

415-454-5166

California Homegrower’s Association is involved in the marketing and distribution of contemporary California art and offers memberships in the association.

 

Data Bank Group, Inc.

349 E. Campbell Ave. , Campbell , Ca.

408-370-0199

Data Banks are independent stores with a wide variety of hardware and software at low discount prices. We sell Apple, Atari, Basis, B.M.C., Commodore, D.E.C., Franklin , Kay Comp, N.E.C., Northstar, P.M.C., Xerox, and Data Bank computers, Peripherals and Softwares from many manufacturers.

 

Delta Vee/NASA- Ames

3033 Moorpark Avenue

San Jose , Ca 95128

Delta Vee, in corporation with NASA, will have a space exhibit at the festival. Equipment from NASA will include scale models-the Space Shuttle, Mercury, Gemini and Apollo spacecraft. On loan from Lockheed will be displayed a one-sixth scale model of the Sea Satellite, space suits used by Sky Lab and Gemini astronauts and photography of Jupiter, Saturn and Mars. Delta Vee will display a walk-through Viking exhibit and video/slide presentation. Also included will be Mars in 3-D.

   

Eagle Furniture Co.

12210 Michigan Ave. , Grand Terrace, Ca.

714-824-9242

Fine hardwood furniture designed for small computer systems. State-of-the-art furniture for state-of-the-art computer systems.

 

Eclectic Electric

872 San Antonio Road

P.O. Box 103

Palo Alto , California 94303

415-949-3116

A design firm exploring creative graphic applications for microcomputers. We design and develop interactive software tools. With our tools we create cards, stationery, slides and art disks.

 

General Electric Co.

1200 Kono Drive

Compton, Ca 902220

Instrumentation and communication equipment service.

 

FMJ, Inc.

23520 Telo Ave. #5 , Torrance , Ca

213-325-1900

Highlighting multi-featured organization for the Apple II computer; disk drives, monitor, printer and manuals with the COOL STACK and PRINTER PAL. Offers well engineered security features, efficient cooling, easy tilt access and convenient storage.

 

H.A.L. Labs

4074 Midland Rd. Riverside , Ca.

714-359-8480

High Quality software for Apple computers. Wild things. Featuring SHEILA, the newest idea in arcade style fantasy games.

 

Kittelvision Satellite Receiver System

P.O. Box 3413 , Santa Rosa , Ca. 95402

Kittelvision is a distributor of quality earth satellite components. Turn-key installation supplies the satellite station consumer with state-of-the-art components. Servicing all of California .

 

Link Systems

1640 19th Street , Santa Monica , Ca 90404

213-453-1851

Link Systems is a spotlighting a free-form, relational filing system that is simple to learn and use. Data-Fax. The cross referencing features allow amazing versatility. DataFax. Hard disk compatible. Data-Fax. A match for anyone’s data monster-even yours!

 

Maxell Corporation of America

60 Oxford Drive

Moonachie , New Jersey 07074

201-440-8020

Blank audio and video recording take and floppy disks.

 

Memorex

P.O. Box 998 , Santa Clara , Ca. 95052

408-987-1360

Quality audio recording tape-MRX I, High Bias II, Metal IV, record and tape care accessories. Video recording tape-VHS and BETA video accessories.

 

Network-Communitree

909 Parker St., Berkeley , Ca.

415-849-2665

Network, Inc. is an information transfer company consolidating the distribution of over 12 independent publishers and 3 electronic publishers, including Communitree which has developed the most versatile computer conferencing/electronic mail order software available for microcomputers.

 

Novation Inc.

18664 Oxnard Street , Tarzana, Ca. 91356

213-996-5060

Introducing our new state-of-the-art modems. Come see the entire line. Can increase your data communication efficiency. Our featured products are: INFONE, the portable electronic office, the 2-12 AUTO-CAT, and 2-12 APPLE CAT II, both 1200 Baud full duplex Bell 2-12 A compatible modem.

 

Office of Appropriate Technology (OAT)

1600 Ninth Street (Room 330)

Sacramento , Ca 95814

The Office of Appropriate Technology (OAT) advises and assists the governor, state agencies and citizens. OAT provides information on technologies which increase community self-reliance and encourage conservation and the use of renewable sources of energy.

 

PC Magazine

1528 Irving Street , San Francisco , Ca.

415-753-8088

 

P.E.C. Ltd.

12032 LaCrosse, Grand Terrace, Ca.

714-778-3007

P.E.C. is one of the largest Commodore dealers on the West Coast. Products include the VIC-20, CBM 8032, Super Pet 9000, with thousands of software packages available. Now at P.E.C.-the Victor 900-stop by for a demo!

 

Pearlsoft

P.O. Box 13850 , Salem , Or.

503-363-8929

Pearlsoft, located in Salem , Oregon , is a microcomputer software house committed to bringing forth software that expands the search for personal truth/through computer technology and Pearl Software. Pearl , including Personal Pearl, gives end-users the power to create their own software.

 

Qantel Business Computers

4142 Point Eden Way ,

Hayward , California 94545

415-887-7777

Qantel is a company committed to computer-oriented solutions to business. Computer solutions with computer products containing every element your company needs to implement total control. Qantel builds the first and last computer your company will ever need.

 

R.H. Electronics, Inc.

566 Irelan, Buellton, Ca. 93427

805-688-2047

The Super Fan II connects to the Apple II and helps reduce heat. This in turn increases reliability and saves down time. Apple II owners who utilize extra plug-in cards should look into this.

 

Rana Systems

20620 South Leapwood Ave. ,

Carson, Ca. 90746

213-538-2353

A manufacturer of quality peripherals for the personal and business computer market. The product line, which is totally Apple-compatible includes a series of single-sided and double-sided minifloppy drives, controller card with four-drive capability, performance enhanced diskettes and product manuals.

 

Quiet Designs Inc.

3250-1 Keller Avenue ,

Santa Clara , Ca. 95050

408-980-1010

Quiet Designs-offers a complete line of the highest quality in data and word processing, supplies and accessories: from diskettes to cassettes, cartridges to computer tapes, ribbons, print wheels, storage devices, cleaning kits, sound covers, continuous for paper and labels and much more.

 

SemiDisk Systems

P.O. Box GG, Beaverton , Oregon 97075

503-642-3100

SemiDisk Systems manufactures disk emulators for TRS-80 Model Two, S-100, and IBM Personal computers.

 

Square 1

2116-B Walih Ave. , Santa Clara , Ca.

408-727-2220

Square 1 is the creator of the very successful “Floppy-Armour.” Invented by Gordon French, the mailer for diskettes has found broad use in the micro-processor software field. The container assures that the software will get to where its going virtually undamaged.

 

Stahler

5221 Big Oak Dr . , San Jose , Ca.

408-252-4219

Stahler drill mill is ideal for printed circuit bread-boarding, small quantity development work, and modification for completed PC boards, for electronic professionals and hobbyists to make circuit boards without etching.

 

Stick Enterprise, Inc.

8320 Yucca Trail, Los Angeles , Ca.

The Stick is a 2-handed percussion instrument with bass, chords, and melody. “Free Hands” instruction book for the Stick, by Emmett Chapman Patch of Shades. Pressure sensitive multi-effects box. Play the stick at the Stick Enterprise Booth and see Emmett demonstrate.

 

Syntauri

3506 Waverly St., Palo Alto , Ca.

415-494-1017

An easy to use, affordable musical instrument, the alphaSyntauri synthesizer uses your Apple II Computer. Syntauri’s software lets you create instruments, imaginative sound effects and is also a learning tool for mastering music fundamentals.

 

Via Video

10115 S. De Anza Blvd. ,

Cupertino , Ca. 95014

409-996-2055

This fast-growing Silicon Valley company produces and markets SYSTEM 1, an artist-oriented computer graphic system, for movie and TV production, slides, and prints. Digitized photos, animate and real-time, use conventional drawing techniques or many special effects in a spectrum of over 4000 colors.

 

 


From the 1983 US Festival Career & Technology Exposition

When it comes time for the seventh-inning stretch, do not miss the Career/Tech Expo which will be underway on the festival grounds. Just look for the 210 foot-high striped tents. Inside, in air-conditioned splendor, will be all manner of company exhibitors and representatives, and they will be ready to talk.  

The hours are 10 a.m. to 6 p.m. over the three-day Memorial Day weekend. (It will not be offered during the country music weekend.) For festival-goers, it is a free expo.  

Over 100 exhibitors will be there. On the musical side will be, from Vermont , New England Digital with one of the world’s most advanced computer music systems, the Synclavier II. Also, AlphaSyntauri will have their keyboard-based computer music systems for the Apple II on hand. Seymour Duncan will showcase their guitar pickups. Simmons Drums will show their computerized drums. Inventor-musician Emmett Chapman will demonstrate “The Stick.”  

Dominc Gusto, representing Maiden America, will mix 16-tracks of music at one time, utilizing a video screen and an Apple II. The music and synthesizer systems of Oberheim Electronics will be on display.  

Magazines such as Softtalk and Musician will have stands set up.  

In addition, most of the top-name manufacturers of high-tech equipment will be on hand. This could provide attendees with their first opportunity to get some hands-on experience.  

And it is a selling show.  

But the thing that really makes this Expo a little different is the Career aspect. Many companies will have their representatives at the Expo to talk with festival-goers about career opportunities. Where does one go to get the education for that particular industry?

 Further in league with this school of thought, several universities, academies and school districts will be in the tent, ready to answer any questions.  

Where could it all lead? Everywhere one turns in the Career/Tech Expo, there will be food for thought. Whether it is the new robotics on display, the computer banks, the satellite phone connections, or even the new computer-assisted Ford Thunderbird, the expanding world of high-tech life will be open for free examination.

 Drop by. There might be a revelation.  


Speaker Schedule

 

Saturday

 

12:30 p.m. RAY BRADBURY

The famed author of scientific-speculation novels will address a number of subjects.

 

1:30 p.m. STEWART BRAND

Editor and publisher of the CoEvolution Quarterly and the Whole Earth Catalogue, Mr. Brand is the founder of the Point Reyes Station. Presently he is working on “The Whole Earth Software Catalogue.”

 

3:00 p.m. JACQUES VALLEE

The author of the “Network Revolution” will raise many provocative questions, such as “How will computers change the way we work and play?” “How will computer power affect your personal power?” Mr. Vallee will look at the new information networks.

 

4:30 p.m. PANEL DISCUSSION

Ray Bradbury, Stewart Brand and Jacques Vallee.

 

5:30 p.m. JOHN WILLIAMS and JAY BALAKRISHNAN

Mr. Williams is the marketing director for Sierra On-Line. They will be speaking on video games, and how particular games are decided, then market it’s aimed at, and all the considerations that influence a product in development. Also what makes a game a winner, and what are the players looking for?

 

Sunday

 

10:00 a.m. ROBERT MOOG

Builder of the Moog synthesizer, Moog is considered the father of electronic music. He will talk about composing music on the computer, how to use the AlphaSyntauri and the Roland; he will show how the user of the Apple computer can compose music one track at a time; he will also talk on the computer revolution in music.

 

11:00 a.m. DAVID SMITH

The president of Sequential Circuits will talk about the evolution of the new computer music and the advent of the new Middy. This device allows various musical systems to “talk” to each other.

 

NOON TO BE ANNOUNCED

 

1:00 p.m. ROGER VON OECH

Author of the book, “A Whack on the Side of the Head: How to unlock your mind for innovation.” Mr. Van Oech is a creative-think specialist.

 

 

2:00 p.m. TONY CARILLO

A professor at San Jose University , Mr. Carillo will talk about problems in education and how they can be helped by contributions from the public and private sectors.

 

3:00 p.m. DICK GREGORY

Mr. Gregory gained fame as a comedian and is today a human rights activist, author, social satirist, lecturer, recording artist, actor, philosopher and political activist. Moreover, he combines these roles to serve the cause of human liberation and alleviate human suffering.

 

4:30 p.m. PANEL DISCUSSION

Robert Moog, David Smith and Emmett Chapman will be on stage together to talk about their musical instruments.

 

5:30 p.m. GEORGE DOUB and VIRGINIA McFADDEN

Survival skills for the health of the family. They will have sessions on survival skills for kids and couples.

 

Monday

 

10:30 a.m. STEPHEN WOZNIAK

 

11:30 a.m. RICHARD MORAN

Mr. Moran will speak on “Since We Have Your Attention: An Introduction to Careers.”

 

1:00 p.m. STAN KENT

Mr. Kent will speak on “Jobs and Careers in the Space Industry.”

 

2:30 p.m. LEIGH ZEITZ

Mr. Zeitz is the education editor for Personal Computer Age, the definitive journal for the IBM personal computer user. He will speak on “Computers and Education: The Future is Now.”

 

3:30 p.m. LIZA LOOP, RICHARD WENN and STEPHEN SMITH

Ms. Loop is the president of the Loop Center , and technical coordinator for Computer Town USA . Richard Wenn is director of a state program of software competition for young Californians. Stephen Smith is the test engineer for Zymos Corp., an industry leader in computer equipment, communications equipment and medical devices. The title of their talk is “School’s Out Forever: Net working Public Education.”

 

5:00 p.m. BIANCA JAGGER

Ms. Jagger is a native Nicaraguan who knows the intricate history and politics of the region and cares deeply about its fate. She will present an eyewitness account on the conflict, and expresses her concern about the increasing military buildup in Central America . Ms. Jagger has worked with Amnesty International and Central American relief efforts.